Hey, I'm Anna McKenzie, a professional copywriter, author, and the owner of CreativeDemand.
Today’s online marketplace has created opportunities for writers and small business owners like never before. But you can’t count on the market to pay attention to what you have to offer. Instead, you need the power to create demand.
When I graduated from school, I had approximately zero idea how to write for a living. And I had no sense of how to market my skill set to potential employers.
As a person of faith, I believe that God provided opportunities that allowed me to learn and develop the skills I needed. I began to understand that success in marketing is not about how clever you are; marketing, at its core, is about creating relationships. And it’s most effective when it’s connected to the values of the customer, not when it’s propelled by an aggressive sales agenda.
Maybe you’d like to become a full-time writer — whether you’ve been writing on the side or you’re pivoting from a completely different career — but you aren’t sure how to market your skill set successfully. Maybe you’re a business owner with an aversion to selling — or you simply don’t feel like you have the “promotional gene.”
I’ve been where you are, and I want to give you a chance to create demand for your skill set or products in an authentic way that builds people up.
My mission with CreativeDemand is to make the world a better place by equipping value-focused writers, marketers, and business owners like you with the skills you need to create demand for your products and services, thrive in your line of work, and improve the lives of others through what you create, advocate, and sell.
As a professional copywriter and author who has 10+ years of experience in the digital marketing industry, I’ve infused the resources on this site with what I’ve learned from writing sales copy for New York Times and Wall Street Journal bestselling authors, working with national and global brands, and helping business owners sell millions of dollars worth of products online. (Any other resources I recommend have also been vetted for quality and their ability to improve your skill set.)
What you create, advocate, and sell makes an impact on this world. It makes an impact on the market, the economy, and businesses, but it also makes an impact on people’s lives, and I want to help you make that a good impact.
So feel free to take a look around! The resources on this site were designed with you in mind. If you’re looking for a good place to get started, I encourage you to sign up for the Story-Driven Email Marketing mini course using the form below.
I’m so grateful to have you here, and I can’t wait to help you thrive in your line of work!
- Anna @ CreativeDemand
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