Learn How to Write Value-Driven Copy that Sells

Transformation Copywriting™ teaches you how to write naturally persuasive copy so you can not just convert customers, but connect with them.


"As a copywriter for Michael Hyatt & Company, Anna did an excellent job of communicating our values and translating the key benefits of our products to our audience. Her sales copy was a vital component in numerous campaigns that accelerated our business growth and expanded our customer base."

- Michael Hyatt, New York Times and Wall Street Journal Bestselling Author

What If You Could Write Copy that Delivers Results?

Maybe you’re a writer looking for an opportunity to go full-time — or even run your own writing business. You pick up freelance work here and there, but it’s not enough. As time goes by, you wonder… why aren’t you getting the career opportunities you want? Is there a better way to use your skills?

Maybe you’re a small business owner looking to sell your products and services online. Sales trickle in, but you need a roaring river, not a tiny stream. What do you need to say to potential customers to draw them in? What’s going to motivate people to buy from you — and keep buying from you?

Copywriting is a specialty known for delivering results, but you don’t want to learn just any kind of copywriting. Saying what people want to hear is just another marketing ploy. Understanding why they come to you, and how to speak to them in a way that is empowering and compelling, is something completely different.

If you want to learn how to write in a way that drives results, provides career opportunities, and builds your business, you’re in the right place.

You Can Learn How to Sell in a Way that Creates a Connection

My name is Anna McKenzie, and I want to help you sell in a way that builds loyalty and continues to drive action. As the owner of CreativeDemand, LLC, and the author of Mission, Market, Message: The Actionable Guide to Marketing for Small Business Owners, I help entrepreneurs and organizations showcase the real value of their products and services through high-quality copy.

As a content marketer and copywriter for over a decade, I’ve written sales copy for New York Times and Wall Street Journal bestselling authors, worked with national and global brands, and helped business owners sell millions of dollars worth of products online.

I believe that marketing is about creating relationships. When you share your customers' values and are genuinely interested in helping them reach their goals, you become part of their transformation. You help them improve their lives — and you get to share in their joy. 

Your copy paves the path for that experience. You can learn how to give customers a clear understanding of the opportunities before them — and how they can obtain the transformation they’re looking for.

Let me show you how it works.

What You'll Learn in the Transformation Copywriting Course

This is no ordinary copywriting course. Over the span of 5 modules and 30 lessons, you’ll learn the empathy, techniques, and components that will allow you to synthesize attractive offers. You’ll delve into both the emotion and the science of crafting compelling copy. 

Module 1: Exercising Empathy

In this module, you’ll learn what makes “good” copywriting, the virtues of empathizing with your target market, and the power of mission. You’ll discover the psychology behind what people want — and how to use the 5 Core Transformations to inform your messaging.

Module 2: Mastering Techniques, Part 1

In this module, you’ll find out how to master the techniques of value-driven copywriting, such as the Desire Chain, the TOP Method, and how to create interest. You’ll learn how to use Concrete and Conceptual Transformations, which help customers grasp the true benefits of an offer.

Module 3: Mastering Techniques, Part 2

Find out how to cut and frame your copy for maximum effectiveness, repeat key messages, and harness the power of social proof. You’ll also learn to write mighty bullet points and discover the Ultimate Transformation, which stands behind all the other reasons people choose to buy products.

Module 4: Write by Component

In this module, you’ll discover how to write the critical components of copywriting that make up the structure of web pages, landing pages, and emails. You’ll understand how to create each of the building blocks you can use (and how to arrange them) to construct a variety of copywriting staples.

Module 5: Packing Your Toolbox

In this module, you’ll be able to take what you’ve learned and apply it to specific deliverables. You’ll get walkthroughs of several different styles of field-tested sales pages, core web pages, opt-in pages, emails, and ads, and you’ll find out exactly what makes a high-value newsletter (so you can create one of your own!).


“Anna has been an invaluable resource and mentor in helping me become a professional freelance copywriter. She has the gifting and in-depth knowledge to address all kinds of copywriting questions with patience and clarity. She shares real-world advice and perspective in an honest, practical way that's easy to follow and understand. She's also great at addressing the ‘why’ behind copywriting principles and techniques so I can better hone my craft. With her help, I've already seen positive results (and repeat work) from my own writing clients, giving me confidence to build my own freelance business.  I wholeheartedly recommend Anna's copywriting course!”

- Bobby Shriver, Professional Copywriter and Owner of Adventurous Words

With Your Enrollment, You'll Also Receive...

A 64-Page Printable Workbook with Framework Summaries and Exercises

Your course comes with a complete workbook that you can print out and use to follow along with each lesson. It includes:

  • Summaries of key frameworks taught throughout the course
  • Exercises for certain lessons to help you practice your new copywriting skills
  • Fill-in-the-blank core concepts and room for extra note-taking as you watch each video
With Your Enrollment, You'll Also Receive...

Full Transcripts of All 30 Lessons

Along with your course content, you’ll receive the full transcripts of your 30 video lessons. That means you can: 

  • Reference all the examples, stories, and concepts explained in the videos 
  • Highlight and underline the principles and ideas that you want to remember
  • Read through the lessons and study them in environments where you aren’t able to watch (or re-watch) your videos

Who Would Benefit the Most from Taking This Course?

College Graduates

seeking to write full-time for themselves or another business

Freelance Writers

looking to expand their skills and client base


seeking to diversify their capabilities and increase their job opportunities

Bloggers & Business Owners

who want to sell their products and services on their own terms

Coaches & Consultants

building their platform and sales funnels


who want to become more specialized and in demand

The Kinds of Copy You'll Learn How to Write

Sales Pages

Sales Emails

Email Newsletters

Ads & Core Web Pages

Opt-in Pages

Product Features & Spotlights

Bullet Points


Above the Fold

Start Learning Transformation Copywriting

Choose Your Preferred Payment Option

Full Plan


One-Time Payment (Save $71)

  • 30 Video Lessons (5 Modules)
  • 30 Lesson Transcripts
  • A 64-Page Printable Workbook
  • Summaries of Key Frameworks
  • Copywriting Exercises
  • 30-Day Money-Back Guarantee

Flex Plan


for 12 months

  • 30 Video Lessons (5 Modules)
  • 30 Lesson Transcripts
  • A 64-Page Printable Workbook
  • Summaries of Key Frameworks
  • Copywriting Exercises
  • 30-Day Money-Back Guarantee

“Anna McKenzie is my go-to guide for marketing insights and copywriting. She’s helped me understand that selling is really about serving, marketing is about creating meaningful relationships, and being who I truly am is the best way to build my business. Not only that, working with Anna has led to tangible, measurable results and growth. Learning from her has truly been a turning point in my professional journey. I only wish I’d had the benefit of her brilliance sooner.”

- Holley Gerth, Wall Street Journal Bestselling Author and Life Coach

What Would Be Possible for You If You Could Write Copy that Sells?

If you’ve ever wanted to write full-time or run your own business, ask yourself this:

  • What would it be like if you had a specialized, high-value skill set that you could use at any time to make money for yourself?

  • How would it feel to completely understand what customers want to know — and to naturally be able to write copy that engages and inspires them?

  • How much would it mean to you to sell from your values instead of feeling like you have to exaggerate or pretend to get people interested in products and services they would enjoy?

Today, you can embark on a path that will yield benefits for years to come. You can enjoy more flexibility in your career, increased margin in your business, and greater confidence in your marketing by learning how to write value-driven copy. 

Your Success Won't Happen Overnight


Notice that I’ve never used the word “instantly” to describe what you’ll be able to do. That’s because it takes work, diligence, and focus to write high-converting copy. You’ll need to pay attention to the lessons in this course and do your homework. 

I’ve made the video lessons short and sweet — just 5-8 minutes each — so you won’t feel overwhelmed. The exercises are practical, and the frameworks are straightforward. You can’t be successful immediately, but you can decide right now to be successful in the long-term. 

This investment isn’t for everyone. But those who make it can reap exponential rewards. This course is designed to help you earn 20 times the amount that it costs (and more). I’ve made my career from this work, and as the online marketplace continues to expand, the demand for engaging, elite-level copy will continue to grow. Will you be ready to seize the opportunity? Are you ready to sell products and services on your own terms?


“As a creative entrepreneur, I wanted to use my platform to help others build a life of impact and income. I teamed up with Anna to distill and clarify our messaging. Our influence and platform has grown every month in profit and impact.”

- Noah Elias, author, speaker, mentor, artist, founder of Noah Fine Art, Noah University, and NoahElias.net

30-Day Money-Back Guarantee

I believe you’ll see the value in this course right away. But in the event that you aren’t completely satisfied, you can get a full refund in the first 30 days. Please don’t make this choice lightly. I may ask you where you’re getting stuck, because I want to help you succeed. But if you feel like this course isn't right for you, you can absolutely get all your money back in the first month.

 Are You Ready to Write Value-Driven Copy that Sells? 

This is the kind of skill set you'll never regret having, especially as the online marketplace continues to grow. The choice is yours!