Apply to Enroll in Transformation Copywriting™

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Learn How to Write for a Living as a High-Impact Copywriter

 

Become the kind of copywriter who can connect with an audience and drive action! In the Transformation Copywriting™ course, you’ll find out how to connect with customers authentically based on their values — and give them the clarity and motivation to make the best decision for themselves. Through this 30-lesson course, you can learn the premium copywriting skills you need to get hired as a copywriter or start your own writing business.

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What If You Could Write Copy that Delivers Results?

Maybe you've been thinking about becoming a full-time writer, but you don't really have vocational writing experience. (Perhaps you're looking to pivot from a completely different career!) Will anyone hire you if you decide to take the leap? What will it take for you to learn what you need to know — and feel confident enough to showcase your work to potential employers?

Maybe you’re a small business owner looking to sell your products and services online. Sales trickle in, but you need a roaring river, not a tiny stream. What do you need to say to potential customers to draw them in? What’s going to motivate people to buy from you — and keep buying from you?

Copywriting is a specialty known for delivering results, but you don’t want to learn just any kind of copywriting. Saying what people want to hear is just another marketing ploy. Understanding why they come to you, and how to speak to them in a way that is empowering and compelling, is something completely different.

If you want to learn how to write in a way that drives results, provides career opportunities, and builds your business, you’re in the right place.

“As a copywriter for Michael Hyatt & Company, Anna did an excellent job of communicating our values and translating the key benefits of our products to our audience. Her sales copy was a vital component in numerous campaigns that accelerated our business growth and expanded our customer base.”

- Michael Hyatt, New York Times and Wall Street Journal Bestselling Author

Get an In-Demand Skill Set That Will Give You More Freedom

My name is Anna McKenzie, and I want to help you sell in a way that builds customer loyalty and drives action. As the owner of CreativeDemand, LLC, and the author of Mission, Market, Message: The Actionable Guide to Marketing for Small Business Owners, I help entrepreneurs and organizations showcase the real value of their products and services through high-quality copy.

As a content marketer and copywriter for over a decade, I’ve written sales copy for New York Times and Wall Street Journal bestselling authors, worked with national and global brands, and helped business owners sell millions of dollars worth of products online.

I believe that marketing is about creating relationships. When you share your customers' values and are genuinely interested in helping them reach their goals, you become part of their transformation. You help them improve their lives — and you get to share in their joy. Authentic connection is the key to writing the kind of copy nearly every business needs. It's high-leverage, genuine, and effective.

And I want to show you how to do it.

This is your opportunity to gain in-demand skill set, which you can use to get the job you want, start your own business, or sell your own products. 

Let me show you how it works.

“As I've worked my way through the Transformation Copywriting course, I've realized that copywriting entails much more than persuasive wording.  Anna's concrete examples have helped me understand that copywriting is about connecting, and about understanding both the business's mission and the ideal customer's desires. I have learned how to see from the customer's perspective and write copy that is based on meaningful values, rather than just ‘writing to sell.’”

- Elizabeth H.

What You'll Learn in the Transformation Copywriting Course

This is no ordinary copywriting course. Over the span of 5 modules and 30 lessons, you’ll learn the empathy, techniques, and components that will allow you to synthesize attractive offers. You’ll delve into both the emotion and the science of crafting compelling copy. 

Module 1: Exercising Empathy

In this module, you’ll learn what makes “good” copywriting, the virtues of empathizing with your target market, and the power of mission. You’ll discover the psychology behind what people want — and how to use the 5 Core Transformations to inform your messaging.

Module 2: Mastering Techniques, Part 1

In this module, you’ll find out how to master the techniques of value-driven copywriting, such as the Desire Chain, the TOP Method, and how to create interest. You’ll learn how to use Concrete and Conceptual Transformations, which help customers grasp the true benefits of an offer.

Module 3: Mastering Techniques, Part 2

Find out how to cut and frame your copy for maximum effectiveness, repeat key messages, and harness the power of social proof. You’ll also learn to write mighty bullet points and discover the Ultimate Transformation, which stands behind all the other reasons people choose to buy products.

Module 4: Write by Component

In this module, you’ll discover how to write the critical components of copywriting that make up the structure of web pages, landing pages, and emails. You’ll understand how to create each of the building blocks you can use (and how to arrange them) to construct a variety of copywriting staples.

Module 5: Packing Your Toolbox

In this module, you’ll be able to take what you’ve learned and apply it to specific deliverables. You’ll get walkthroughs of several different styles of field-tested sales pages, core web pages, opt-in pages, emails, and ads, and you’ll find out exactly what makes a high-value newsletter (so you can create one of your own!).

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Who Would Benefit the Most from Taking This Course?

College Graduates

seeking to write full-time for themselves or another business

Freelance Writers

looking to expand their skills and client base

Marketers

seeking to diversify their capabilities and increase their job opportunities

Bloggers & Business Owners

who want to sell their products and services on their own terms

Coaches & Consultants

building their platform and sales funnels

Career Changers

who are motivated to pivot from a different job to become full-time writers

“Anna has been an invaluable resource and mentor in helping me become a professional freelance copywriter. She has the gifting and in-depth knowledge to address all kinds of copywriting questions with patience and clarity. She shares real-world advice and perspective in an honest, practical way that's easy to follow and understand. She's also great at addressing the ‘why’ behind copywriting principles and techniques so I can better hone my craft. With her help, I've already seen positive results (and repeat work) from my own writing clients, giving me confidence to build my own freelance business.  I wholeheartedly recommend Anna's copywriting course!”

- Bobby S.

With Your Enrollment, You'll Also Receive...

A 64-Page Printable Workbook with Framework Summaries and Exercises

Your course comes with a complete workbook that you can print out and use to follow along with each lesson. It includes:

  • Summaries of key frameworks taught throughout the course
  • Exercises for certain lessons to help you practice your new copywriting skills
  • Fill-in-the-blank core concepts and room for extra note-taking as you watch each video
With Your Enrollment, You'll Also Receive...

Full Transcripts of All 30 Lessons

Along with your course content, you’ll receive the full transcripts of your 30 video lessons. That means you can: 

  • Reference all the examples, stories, and concepts explained in the videos 
  • Highlight and underline the principles and ideas that you want to remember
  • Read through the lessons and study them in environments where you aren’t able to watch (or re-watch) your videos
With Your Enrollment, You'll Also Receive...

[BONUS] The Writing Business Starter Kit ($295 Value)

The Writing Business Starter Kit is a 6-lesson video series that comes FREE with your enrollment in Transformation Copywriting. Here's what you'll learn:

  • Lesson 1: What Should Go in Your Portfolio? is about how to gather or create writing samples that will showcase your capabilities and help you land the kind of writing projects you want.
  • Lesson 2: Setting Up Your LLC, Tax Situation, Bank Account and Bookkeeping is about the legal and logistical side of getting your writing business up and running. You'll discover the basics of organizing your finances, paying taxes, and keeping a pulse on your cashflow. 
  • Lesson 3: Building Your Brand as Writer will teach you what to work on first in your business and best practices that will help you get referrals and become the preferred choice of your clients.
  • Lesson 4: Deciding on Pricing and Deliverables will show you two options for charging for your work, the pros and cons of both, and the value of consolidating your offering.
  • Lesson 5: How to Get Your First Set of Clients will reveal the actions most likely to get you paying clients, how to reach out to people, and what to do when a client says "yes" to working with you. 
  • Lesson 6: How to Track Projects, Income, and Expenses, you will discover three recommended tools for structuring your work, hitting deadlines, and keeping your business profitable. 

Downloadable resources with this bonus include…

  • 47 Ways to Make Money as a Copywriter [BONUS]
  • A blank Independent Contractor’s Agreement
  • A boilerplate Statement of Work (SOW) Agreement
  • A sample project proposal
  • A sample flat rate pricing menu

Apply to Enroll in Transformation Copywriting™

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With Your Enrollment, You'll Also Receive...

[BONUS] The Content Writing Crash Course ($295 Value)

The Content Writing Crash Course is a 6-lesson video series that comes FREE with your enrollment in Transformation Copywriting. Here's what you'll learn:

  • In Lesson 1, you’ll discover how lucrative content writing can be for you. You’ll get context on the digital marketing industry and how content fits in. We’ll also discuss the use of AI tools and get a bird’s eye view of SEO content. 

  • In Lesson 2, you’ll learn how to develop creative, informative blog posts, some rules of thumb, and how the purpose of a blog post will inform how you should write it. (This lesson includes two blog post templates you can customize).

  • In Lesson 3, you’ll find out how to write well-researched web articles. We’ll talk about what quality research looks like and the opportunities you have to specialize in certain industries that require regular, well-researched content.

  • In Lesson 4, we’ll cover the nuts and bolts of the press release, a bread-and-butter content offering that you can write for all kinds of businesses (and purposes). (This lesson includes a press release template.)

  • In Lesson 5, we’ll talk about SEO basics that you need to know when writing for the web, including key terms and what businesses may be focused on. We’ll also look at a tool that can help you if you choose to specialize in writing long-form SEO content.

  • In Lesson 6, you’ll discover the art of the content schedule — a way to coordinate content for your client that you can leverage become their preferred writer and make it easy to establish an ongoing workflow. 

The Content Writing Crash course will give you a clear understanding of key content staples, why companies need them, and how you can capitalize on writing opportunities in the market.

With Your Enrollment, You'll Also Receive...

[BONUS] The "Cut Through the Noise" Resume & Cover Letter Kit ($99 Value)

This kit will give you straightforward instructions and easy-to-use templates to help you market your skill set to potential employers. Here's what's included:

  • A 16-page PDF with the critical information you need to know about organizing and editing your resume and writing a cover letter that will get attention.  
  • A quick overview video showing you what the PDF contains and what to remember as you get started. 
  • A plain text resume template you can use if you’re starting from scratch or need to reformat your current resume.
  • A cover letter video that explains exactly how to use the cover letter template, which has been tested with employers and has helped people get interviews.  
  • A cover letter template that is completely filled out with a sample and ready to customize for the job opportunities you’ve been looking at.

Once you get ahold of this material, you won’t want to apply for another job without using the principles you’ve learned in the kit. It’s time to get noticed!

With Your Enrollment, You'll Also Receive...

[BONUS] 47 Ways to Make Money as a Copywriter

This PDF describes exactly 47 ways that you can make money with your new copywriting skill set, and it's a bonus with your enrollment. (You'll find it ready to download within The Writing Business Starter Kit)! 

Some of these ideas represent specialities you can build a business around. Others are essentials or unique pieces that you can offer in bundles or alongside other deliverables. 

With this bonus PDF, you'll be prepared to hit the ground running with your skills and start seeing returns as soon as possible!

“This course is really powerful and super practical! Whether you're just starting out or already have a business, you'll find this course to be an amazing resource. Anna is helpful and extremely knowledgeable. And, most importantly, she truly cares about your success.”

 - Jim W.

Start Learning Transformation Copywriting™

Easy Payment Plan

$129/mo for 12 months

Once Your Application Is Accepted

  • 30 Video Lessons (5 Modules)
  • 30 Lesson Transcripts
  • A 64-Page Printable Workbook
  • Summaries of Key Frameworks
  • Copywriting Exercises
  • [BONUS] The Writing Business Starter Kit - $295 value (6 lesson video series)
  • [BONUS] Content Writing Crash Course - $295 value (6 lesson video series)
  • [BONUS] The "Cut Through the Noise" Resume & Cover Letter Kit - $99 value (2 videos and 2 templates)
  • [BONUS] 47 Ways to Make Money as a Copywriter (PDF)
  • 30-Day Money-Back Guarantee
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“Anna McKenzie is my go-to guide for marketing insights and copywriting. She’s helped me understand that selling is really about serving, marketing is about creating meaningful relationships, and being who I truly am is the best way to build my business. Not only that, working with Anna has led to tangible, measurable results and growth. Learning from her has truly been a turning point in my professional journey. I only wish I’d had the benefit of her brilliance sooner.”

- Holley Gerth, Wall Street Journal Bestselling Author and Life Coach

What Would Be Possible for You If You Could Write Copy Drives Action?

If you’ve ever wanted to write full-time or run your own business, ask yourself this:

  • What would it be like if you had a specialized, high-value skill set that you could use at any time to make money for yourself?

  • How would it feel to completely understand what customers want to know — and to naturally be able to write copy that engages and inspires them?

  • What if you knew how to promote products based on their real value instead of feeling like you have to exaggerate or pretend to get people interested in what you're selling?

Today, you can embark on a path that will yield benefits for years to come. You can enjoy more flexibility in your career, increased margin in your business, and greater confidence in your marketing by learning how to write value-driven copy. 

Your Success Won't Happen Overnight

 

Notice that I’ve never used the word “instantly” to describe what you’ll be able to do. That’s because it takes work, diligence, and focus to write high-converting copy. You’ll need to pay attention to the lessons in this course and do your homework. 

I’ve made the video lessons short and sweet — just 5-8 minutes each — so you won’t feel overwhelmed. The exercises are practical, and the frameworks are straightforward. You can’t be successful immediately, but you can decide right now to be successful in the long-term. 

This investment isn’t for everyone. But those who make it can reap exponential rewards. This course is designed to help you earn 20 times the amount that it costs (and more). I’ve made my career from this work, and as the online marketplace continues to expand, the demand for engaging, elite-level copy will continue to grow. Will you be ready to seize the opportunity? Are you ready to sell products and services on your own terms?

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“As a creative entrepreneur, I wanted to use my platform to help others build a life of impact and income. I teamed up with Anna to distill and clarify our messaging. Our influence and platform has grown every month in profit and impact.”

- Noah Elias, author, speaker, mentor, artist, founder of Noah Fine Art, Noah University, and NoahElias.net

30-Day Money-Back Guarantee

I believe you’ll see the value in this course right away. But in the event that you aren’t completely satisfied, you can get a full refund in the first 30 days. Please don’t make this choice lightly. I may ask you where you’re getting stuck, because I want to help you succeed. But if you feel like this course isn't right for you, you can absolutely get all your money back in the first month.

 Acquire a Premium Copywriting Skill Set 

 Discover how to seize the opportunities available for writers in the online marketplace. Get the training you need to become a career copywriter!

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