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How to Package Your Offer for Customers: Two Techniques

How to Package Your Offer for Customers: Two Techniques Aug 16, 2022

Sales Page Techniques: Create a Map from A to B for Your Customer

Sales Page Techniques: Create a Map from A to B for Your Customer Aug 09, 2022

The Biggest Problem Businesses Face in Their Messaging (and How to Solve It)

The Biggest Problem Businesses Face in Their Messaging (and How to Solve It) Aug 02, 2022

The #1 Way to Improve How You Write Bullet Points

The #1 Way to Improve How You Write Bullet Points Jul 26, 2022

Lead with What Your Customer Wants Most: How to Use the Desire Chain

Lead with What Your Customer Wants Most: How to Use the Desire Chain Jul 19, 2022

The 5 Core Transformations: Understanding What Your Customers Really Want

The 5 Core Transformations: Understanding What Your Customers Really Want Jul 12, 2022

How to Make Your Copy Magnetic, Part 2: Movement

How to Make Your Copy Magnetic, Part 2: Movement Jul 05, 2022

How to Make Your Copy Magnetic, Part 1: Mystery Jun 28, 2022

"You Can't Make a Living as a Writer" and Other Myths Jun 21, 2022

3 Ways to Help Customers Decide to Buy: #3 - Make It Matter Jun 14, 2022

3 Ways to Help Customers Decide to Buy: #2 - Make It Manageable Jun 07, 2022

3 Ways to Help Customers Decide to Buy: #1 - Make It Measurable May 31, 2022

The TOP Method: How to Craft Your Message

The TOP Method: How to Craft Your Message May 24, 2022

The Significance of Numbers in Copywriting

The Significance of Numbers in Copywriting May 17, 2022

Engage and Delight Your Audience: How to Give Your Customers a Voice

Engage and Delight Your Audience: How to Give Your Customers a Voice May 10, 2022

What's an Avatar and How Should You Use It in Your Writing? May 03, 2022

Who Is Reading Your Copy and Where Did They Come From?

Who Is Reading Your Copy and Where Did They Come From? Apr 26, 2022

How to Create an Avatar for Your Business, Just Like Lululemon Did Apr 19, 2022

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