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Pumpkin Spice Lattes and the Power of Scarcity

August 24, 2021, marked the earliest release (to date) of the Pumpkin Spice Latte from Starbucks.

The arrival of a seasonal hot drink at a commercial coffee chain is the opposite of noteworthy. Every day, coffee shops around the world are brewing up...

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Picking Your Target Market: Lessons from Trader Joe’s

Imagine for a moment that you own a grocery store.

You might resist focusing on a specific target market to gain more customers, because who doesn’t shop at the grocery store? And yet, grocery stores still have a brand, so they have to focus...

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When “Tomorrow’s Shoes” Became Yesterday’s News — and the Rise of Consumer Cynicism

It’s not just a perception: Consumers are getting more cynical.

According to a 2019 poll of Internet users, 61% believe that too many brands use societal issues as a marketing ploy to sell their products or services.

At the same time, 59% said...

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The nutpods Difference: Earning a Spot in the Market in Spite of Big Competition

“Features can be duplicated.”

Among other things, this is what Madeline Haydon, CEO and founder of nutpods, learned from one of her business advisors.1

The nutpods product is a non-dairy creamer made from almonds and coconuts that debuted...

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The Fall of JELL-O (and How to Stay Relevant in a Changing Marketplace)

For about 70 years, JELL-O solved a number of significant problems for consumers.

This unique gelatin product wasn’t just a food additive; it was a way to repurpose leftovers and bring loved ones together at mealtime. During the Great Depression,...

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Are Blogs Dead? Does Your Small Business Need One?

Blogs are old news, right? Have they gone the way of the dodo? To start a blog now may feel like a lot of effort — and you’re busy running your small business. But the truth is, there are a number of good reasons to have one. 

Posting...

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5 Steps to Building an Actionable Small Business Marketing Plan

You’re a small business owner, coach, or consultant. You’re just getting started on your marketing or pivoting to a new approach. How do you write a marketing plan? What does it need to include? Here are five steps to creating your...

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Escape the Marketing Grind: Use This Simple 5-Step System to Attract Potential Customers and Make Sales

If you follow the five steps outlined in this guide, you’ll be on your way to automating your marketing. Instead of marketing being an ugly, shot-in-the-dark process, you’ll have a system for attracting and promoting to potential customers....

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