The Blog
Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.
Welcome to CreativeDemand Copywriting Tips! I’m Anna, a professional copywriter, and today we’re talking about the most powerful words you could ever write when it comes to selling products and servic...
Welcome to CreativeDemand Copywriting Tips! I’m Anna, a professional copywriter. Today we’re talking about how to get ahead of your customer’s objections.Â
Here’s why it matters. Your job is to lower...
If you know what you’re trying to do (your mission), who you’re talking to (your market), and what you’re trying to say (your message), it’s time to choose a medium for connecting with potential custo...
Back in the early 1900s, the Triscuit was the first biscuit to be baked with electricity. That’s where it gets its name (“elec-TRI-city biscuit” = “Triscuit”).
Advertisers used this as a differentiat...
If you pick up some of Mary’s Gone Crackers® original crackers, you’ll immediately read on the front of the box that the product inside is gluten-free, organic, and made with plant-based protein.
On ...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re asking the question, “What is an avatar, and how do you use it in your writing?”
When I say the word “avat...
Creating an avatar is essentially developing a fictional character who represents your ideal customer at a fixed point in time.
In the early days of Lululemon, founder Chip Wilson created a female av...
Gathering Data: If You Already Have an Audience
This part 2 in our guide on defining your target market!Â
In part 1, we answered the question, how do you define your target market if you don't have ...
As Spotify shifted from its original identity as a tech company to being a platform for music lovers, customer research revealed an interesting trend.
People were creating playlists based around feel...
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today I’m answering the question, “How do you know if you can start selling to your audience?”Â
You may have a platfor...
Welcome to this quick guide on defining your target market! This is part one, which tackles the tough question, how do you define your target market if you don't have an audience yet? In part two, we'...
Understanding the market for your business means answering the question, “Who am I talking to?” There are plenty of marketing terms that can make this a little confusing. Is there a difference between...