The Blog
Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.
When you think about the type of business that can have an impact on the world, you probably don’t think about socks.
Socks have the distinction of being an item that everyone buys but no one...
At certain boutiques, you may find a set of necklaces featuring individual door keys instead of gems or trinkets. The keys are stamped with inspiring words like LOVE, DREAM, HOPE, LET GO, BRAVE,...
August 24, 2021, marked the earliest release (to date) of the Pumpkin Spice Latte from Starbucks.
The arrival of a seasonal hot drink at a commercial coffee chain is the opposite of noteworthy....
Imagine for a moment that you own a grocery store.
You might resist focusing on a specific target market to gain more customers, because who doesn’t shop at the grocery store? And yet,...
It’s not just a perception: Consumers are getting more cynical.
According to a 2019 poll of Internet users, 61% believe that too many brands use societal issues as a marketing ploy to sell...
“Features can be duplicated.”
Among other things, this is what Madeline Haydon, CEO and founder of nutpods, learned from one of her business advisors.1
The nutpods product is a...
For about 70 years, JELL-O solved a number of significant problems for consumers.
This unique gelatin product wasn’t just a food additive; it was a way to repurpose leftovers and bring loved...
Blogs are old news, right? Have they gone the way of the dodo? To start a blog now may feel like a lot of effort — and you’re busy running your small business. But the truth is, there...
You’re a small business owner, coach, or consultant. You’re just getting started on your marketing or pivoting to a new approach. How do you write a marketing plan? What does it...
In March, I released my new marketing book, Mission, Market, Message: The Actionable Guide to Marketing for Small Business Owners. I wrote it for three important reasons that I’ll share with...
If you follow the five steps outlined in this guide, you’ll be on your way to automating your marketing. Instead of marketing being an ugly, shot-in-the-dark process, you’ll have a...