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Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.

Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.

"You Can't Make a Living as a Writer" and Other Myths Jun 21, 2022

3 Ways to Help Customers Decide to Buy: #3 - Make It Matter Jun 14, 2022

3 Ways to Help Customers Decide to Buy: #2 - Make It Manageable Jun 07, 2022

3 Ways to Help Customers Decide to Buy: #1 - Make It Measurable May 31, 2022

The TOP Method: How to Craft Your Message May 24, 2022

The Significance of Numbers in Copywriting May 17, 2022

What's an Avatar and How Should You Use It in Your Writing? May 03, 2022

Who Is Reading Your Copy and Where Did They Come From? Apr 26, 2022

What Makes a Sale Easy Apr 05, 2022

How to Become a Student of Your Customer’s Problems Mar 08, 2022

What Makes Copy Convert?: 3 Essentials You Should Know Mar 01, 2022

Answers to 7 Big Questions About Copywriting Dec 01, 2021