TheĀ  Blog

Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.

The TOP Method: How to Craft Your Message

If you pick up some of Mary’s Gone Crackers® original crackers, you’ll immediately read on the front of the box that the product inside is gluten-free, organic, and made with...

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The Significance of Numbers in Copywriting

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about the significance of numbers in copywriting. 

I’ll be honest, ...

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Engage and Delight Your Audience: How to Give Your Customers a Voice

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to give your customers a voice. 

This is a really important piece of...

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What's an Avatar and How Should You Use It in Your Writing?

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re asking the question, “What is an avatar, and how do you use it in your writing?”...

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Who Is Reading Your Copy and Where Did They Come From?

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re asking the question, “Who’s reading your copy?” This is a really important...

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How to Create an Avatar for Your Business, Just Like Lululemon Did

Creating an avatar is essentially developing a fictional character who represents your ideal customer at a fixed point in time.

In the early days of Lululemon, founder Chip Wilson created a female...

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Your Guide to Defining Your Target Market (Part 2)

Gathering Data: If You Already Have an Audience

This part 2 in our guide on defining your target market! 

In part 1, we answered the question, how do you define your target market if you...

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What Makes a Sale Easy

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about what makes a sale easy. 

Are there any easy sales? Even the sales that...

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What Exactly Is a Target Audience (and What Is It Good For)?

As Spotify shifted from its original identity as a tech company to being a platform for music lovers, customer research revealed an interesting trend.

People were creating playlists based around ...

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How Do You Know If You Can Start Selling to Your Audience?

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today I’m answering the question, “How do you know if you can start selling to your...

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Your Guide to Defining Your Target Market (Part 1)

Welcome to this quick guide on defining your target market! This is part one, which tackles the tough question, how do you define your target market if you don't have an audience yet? In part two,...

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How to Become a Student of Your Customerā€™s Problems

Today we’re talking about how to become a student of your customer’s problems. First we have to ask, what for? If you’re selling a candy bar, your customer buys it because they...

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