The Blog
Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.
Around the world, a Michelin star is known as one of the most prestigious honors that can be awarded to a restaurant.
The Michelin Guide, which has existed for over a century, ranks the...
Want to know more about copywriting?
You may have some questions — I certainly did when I first started. I spent six years as an editor in content marketing before discovering this specialty....
Blogs are old news, right? Have they gone the way of the dodo? To start a blog now may feel like a lot of effort — and you’re busy running your small business. But the truth is, there...
You’re a small business owner, coach, or consultant. You’re just getting started on your marketing or pivoting to a new approach. How do you write a marketing plan? What does it...
In March, I released my new marketing book, Mission, Market, Message: The Actionable Guide to Marketing for Small Business Owners. I wrote it for three important reasons that I’ll share with...
If you follow the five steps outlined in this guide, you’ll be on your way to automating your marketing. Instead of marketing being an ugly, shot-in-the-dark process, you’ll have a...