TheĀ  Blog

Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.

How to Package Your Offer for Customers: Two Techniques

So you’ve got something to sell, and you’re ready to go to market. To refine and package your offer for customers, you need to use the copywriter’s “cut" and "frame”...

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Sales Page Techniques: Create a Map from A to B for Your Customer

Imagine that you’re playing a game of flag football with friends. Your team is behind, and the clock is ticking down.

The ball is snapped; within seconds, it’s handed off to you.

You...

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The Biggest Problem Businesses Face in Their Messaging (and How to Solve It)

Back in the early 1900s, the Triscuit was the first biscuit to be baked with electricity. That’s where it gets its name (“elec-TRI-city biscuit” = “Triscuit”).

...

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The #1 Way to Improve How You Write Bullet Points

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about the #1 way to improve how you write bullet points. 

Why are bullet points...

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Lead with What Your Customer Wants Most: How to Use the Desire Chain

One company that wants to make my day better, every single day, no matter what, is Chick-fil-A.

Chick-fil-A recognizes that they sell Connection. Founder Truett Cathy once said, “We should be...

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The 5 Core Transformations: Understanding What Your Customers Really Want

You might say you’re selling…

  • Physical products
  • Digital products
  • Software as a service (SaaS)
  • Client services

… and you would be wrong.

These are the 5 Core Transformations,...

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How to Make Your Copy Magnetic, Part 2: Movement

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to make your copy magnetic. This tip is part two, which is about using the...

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How to Make Your Copy Magnetic, Part 1: Mystery

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to make your copy magnetic. This tip is part one, which is about using ...

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"You Can't Make a Living as a Writer" and Other Myths

“You can’t make a living as a writer.”

“Freelance writing doesn’t pay very much.”

“You can’t make a career out of writing.”

Have you heard...

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3 Ways to Help Customers Decide to Buy: #3 - Make It Matter

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about three ways to help customers decide to buy, and this video is about number...

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3 Ways to Help Customers Decide to Buy: #2 - Make It Manageable

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about three ways to help customers decide to buy, and this video is about number...

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3 Ways to Help Customers Decide to Buy: #1 - Make It Measurable

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about three ways to help customers decide to buy. The first one is this: Make the...

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