Welcome to the Blog!

Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.

Welcome to the Blog!

Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.

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Marketing Terms: What Do They Really Mean?

Marketing Terms: What Do They Really Mean? Feb 15, 2022

The Impact of Socks: How Bombas Invites Customers to Make a Difference

The Impact of Socks: How Bombas Invites Customers to Make a Difference Feb 08, 2022

Steal a Page from The Giving Keys’ Customer Engagement Playbook

Steal a Page from The Giving Keys’ Customer Engagement Playbook Feb 01, 2022

Pumpkin Spice Lattes and the Power of Scarcity

Pumpkin Spice Lattes and the Power of Scarcity Jan 25, 2022

Trader Joe's Target Market

Picking Your Target Market: Lessons from Trader Joe’s Jan 18, 2022

TOMS and the Rise of Consumer Cynicism

When “Tomorrow’s Shoes” Became Yesterday’s News — and the Rise of Consumer Cynicism Jan 11, 2022

The nutpods difference

The nutpods Difference: Earning a Spot in the Market in Spite of Big Competition Jan 04, 2022

The Fall of JELL-O

The Fall of JELL-O (and How to Stay Relevant in a Changing Marketplace) Dec 28, 2021

Chobani's identity crisis (and what saved their business)

Chobani's Identity Crisis (and What Saved Their Business) Dec 21, 2021

The story of a famous Patagonia ad

That Time Patagonia Basically Said “Don’t Buy From Us” (and Revenue Increased by 30%) Dec 14, 2021

Michelin Star - How a Tire Company Changed the Restaurant Business Forever

How a Tire Company Changed the Restaurant Business Forever Dec 07, 2021

Answers to 7 Big Questions About Copywriting

Answers to 7 Big Questions About Copywriting Dec 01, 2021

Does your small business need a blog?

Are Blogs Dead? Does Your Small Business Need One? May 13, 2021

5 Steps to Building an Actionable Small Business Marketing Plan May 12, 2021

New Book Release: Mission, Market, Message: The Actionable Guide to Marketing for Small Business Owners by Anna K. McKenzie May 11, 2021

Escape the Marketing Grind

Escape the Marketing Grind: Use This Simple 5-Step System to Attract Potential Customers and Make Sales May 10, 2021

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