Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to sell if you hate selling. 

If you’re selling your own products and services, you may be squeamish about self-promotion. It’s very common and shouldn’t stop you from learning (even embracing) the sales process.

If you’ve been tasked with selling someone else’s products, but you’re not familiar with sales — or you have a distaste for it — you may feel equally uncomfortable. 

The good news is, there’s an easy way to get over your gag reflex and get comfortable with promotion. Yes, really! 

The Mental Shift You Need to Make

What you most need to understand, which will help you make the mental shift, is that marketing is not about you.

It’s not even about the products and services you’re selling.

It’s about your customer.

A laser-focus on your customer will begin to extinguish your discomfort. Why? Because you are not in the spotlight, and you don’t need to put your products in the spotlight. You need to be obsessive about your customer’s cares, interests, and desires. 

What problems do they have that your product will solve? How will they benefit once they take hold of the solution?

All you are really doing is ensuring that your customer can clearly understand what’s at stake for them so that they can make the best decision for themselves. 

That’s what authentic copywriting is meant to do. It simply increases visibility on what’s most important so that customers can choose. 

What’s actually convincing about your copy is the overlap of relevant facts and your customer’s eligibility for the solution.

You may be acquainted with copywriting methods that are all about conversion. The problem is, you don’t want to convert customers that won’t be happy with the product. That destroys brand equity. You want to attract the right customers and increase brand loyalty by helping customers self-qualify and make their own decisions.

When you sell something, your role is to be the facilitator of the customer’s transformation. Help them get what they actually want, and you will both be satisfied. Your discomfort with marketing will go away when you focus on becoming your customer’s best advocate.

Learn How to Write Authentic Sales Copy

If you want to learn how to write authentic sales copy that’s focused on the customer’s cares and desires, I encourage you to check out my Transformation Copywriting course. We walk through the three pillars of value-driven copywriting: empathy, techniques, and components. If you do the work in this course, you’ll be ready to sell your products or become a career copywriter. Thanks for reading!