The Significance of Numbers in CopywritingMay 17, 2022
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about the significance of numbers in copywriting.
I’ll be honest, I’m terrible at math. Numbers are very slippery in mind. They don’t stick. I can see a word in my mind and spell it for you like I’m reading it in front of me. But I have a rough time doing any sort of numeric calculations in my head. I even have trouble reading recipes because of how numbers are integrated into the text.
That being said, it would be a huge mistake not to include numbers in my copywriting. I want you to have a clear understanding of how to use them and why they matter. I believe that as writers we tend to become over reliant on our ability to describe things using words. This can sometimes ruin our ability to be specific, which is an absolutely critical element in persuasion.
Use Numbers to Quantify the Offer and Its Impact
When you’re writing copy, you need to use numbers to quantify your offer and its impact.
If I’m selling a digital course on horse training, I could say that you get application worksheets alongside video lessons. But it’s much more powerful if I say you get 17 worksheets alongside 25 video lessons. That gives my potential customer a sense of scope.
Maybe you’re selling a training program that helps people develop a strong core. You can say, this program will teach you a series of exercises to develop a strong core and rock-hard abs, or you can say, you can develop a strong core and rock-hard abs in just 11 minutes a day. That feels extremely concrete, and my customer can easily grasp it. (And it needs to be true, of course.)
What about quantifying the impact of the offer? This is about social proof and the results someone will experience. Here are a few examples:
- Over 1,592 people have already signed up for our webinar.
- Nine out of 10 clinicians recommend this supplement brand.
- You can save over $750 in gas every year with this fuel-efficient vehicle.
As much as I love words, the numbers matter, and you need to use them in your copywriting. When you quantify your offer and its impact, your customer has a better understanding of the value of taking action (and what's at stake if they walk away).
Interested in Learning Copywriting?
We discuss much more related to the mechanics of effective offers in my 30-lesson Transformation Copywriting™ course. Each video lesson is just 5-8 minutes long (so you won’t get overwhelmed). So if you’re interested in learning elite copywriting skills, I encourage you to check out the course. Thanks for reading!