Engage and Delight Your Audience: How to Give Your Customers a Voice
Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to give your customers a voice.
This is a really important piece of building engagement with your audience, earning trust, and making people feel like they’re part of what you’re doing. But it’s not always easy to hear from your readers or customers.
Social Media Is Just One Piece of Engagement
Social media tends to help with that interaction in some cases, but the reality is that a lot of people are not fully engaged there. You can’t spend time answering questions and commenting on Instagram all day. And it’s really easy to just like or favorite something. That’s not real engagement.
So while social media can help you create a conversation in some circumstances, it shouldn’t be the only place you’re trying to interact with people. When it comes to email, you probably get a lot of requests for feedback for customer service or businesses wanting you to review their products.
I think it’s great for businesses to ask for these, but sometimes they’re incessant or there are too many questions or steps. In those cases, it really feels like it benefits them more than it benefits me.
How to Give Your Customers a Voice
So what’s the solution? How do you give your customers a voice?
Here are a couple ways to do it:
- Use an email to ask your audience an open-ended question about what they care about or struggle with related to a certain topic. Let them tell you their stories or their challenges. And then write a follow-up email where you talk about how you read their answers. Empathize. And if you want to create something to help solve an issue that kept coming up, tell them that’s what you’re working on.
- Create a poll or a quiz and place it in a blog post or link to it in an email. It’s easy to answer a poll or a quiz, so that alone is not going to build engagement, but you can talk about the overall results and ask follow-up questions. The more that your audience feels that you’re listening to them and paying attention to what they say, the more they will want to participate when they have opportunities.
You’re not just throwing stuff out there and asking for reviews or comments. Your goal is to create large-scale conversations and capitalize on themes that your readers bring up. This is also a great opportunity to emphasize the values that you share with your audience.
Relationships are based on values, and marketing is about creating relationships. Use every chance you get to talk about what connects you and your audience and show them that when they offer their input, you are listening.
Start Giving Your Customers a Voice Through Email
Interested in connecting with your audience through email marketing? Discover the 4 Emails You Need to Start Email Marketing [PDF] for free.