Enroll in Transformation Copywriting™


Learn How to Write Sales Copy that Converts, Step-by-Step

Discover how to write sales copy that connects and converts, one simple lesson at a time!  In the Transformation Copywriting course, you’ll find out how easy it can be to learn the copywriting skills you need to sell products and services like a pro!


Discover the Copy Formulas that Drive Results.

Are you interested in finding out what drives people to buy? Do you want to learn how to get more sales by inspiring your target audience to take action?

This course is called Transformation Copywriting because it's based on the 5 Core Transformations — the key motivating factors behind every sale. Learn them, utilize them, and master the copywriting techniques that will drive people to buy from you — and keep coming back! 

 If you want to learn how to write in a way that attracts customers and results in more sales, you’re in the right place.

“As a copywriter for Michael Hyatt & Company, Anna did an excellent job of communicating our values and translating the key benefits of our products to our audience. Her sales copy was a vital component in numerous campaigns that accelerated our business growth and expanded our customer base.”

- Michael Hyatt, New York Times and Wall Street Journal Bestselling Author

I've Worked on Million Dollar Sales Campaigns. Let Me Share What I've Learned with You.

My name is Anna McKenzie, and I'm a professional copywriter, author, and the owner of CreativeDemandI’ve written sales copy for New York Times and Wall Street Journal bestselling authors, worked with national and global brands, and helped business owners sell millions of dollars worth of products online.

High-leverage copy that connects and converts is the key driving sales on a regular basis. Every business needs it. 

Now I want to share what I've learned so that you can write that kind of copy, too.

Trusted By

“As a creative entrepreneur, I wanted to use my platform to help others build a life of impact and income. I teamed up with Anna to distill and clarify our messaging. Our influence and platform has grown every month in profit and impact.”

- Noah Elias, author, speaker, mentor, artist, founder of Noah Fine Art, Noah University, and NoahElias.net


What You'll Learn in the Transformation Copywriting Course

Over the course of 30 short video lessons, you’ll learn the empathy, techniques, and components that you need to develop attractive offers. You’ll dig into both the art and science of writing copy that drives sales. 

Module 1: Exercising Empathy

In this module, you’ll learn what makes “good” copywriting, how to connect with your target market, and the power of a company's mission. You’ll discover the truth behind what people want — and how to use the 5 Core Transformations to inform your messaging.

Module 2: Mastering Techniques, Part 1

In this module, you’ll find out how to master the techniques of value-driven copywriting, such as the Desire Chain, the TOP Method, and how to create interest. You’ll learn how to use Concrete and Conceptual Transformations, which help customers grasp the true benefits of an offer.

Module 3: Mastering Techniques, Part 2

Find out how to cut and frame your copy for maximum effectiveness, repeat key messages, and harness the power of social proof. You’ll also learn to write mighty bullet points and discover the Ultimate Transformation, which stands behind all the other reasons people choose to buy products.

Module 4: Write by Component

In this module, you’ll discover how to write the critical components of copywriting that make up the structure of web pages, landing pages, and emails. You’ll understand how to create each of the building blocks you can use (and how to arrange them) for the best results.

Module 5: Packing Your Toolbox

In this module, you’ll discover how to take everything you’ve learned and put it all together. You’ll get walkthroughs of several different styles of field-tested sales pages, core web pages, opt-in pages, emails, and ads, and you’ll find out exactly what makes a high-value newsletter.


The Rewards of Learning to Write Great Sales Copy

More Sales

Compelling sales copy increases conversion rates. Take your business from 5-figures to 6-figures, or from 6-figures to 7-figures, with great sales copy.

More Leads

As you connect with your audience through persuasive copy, you'll generate more interest in your products and acquire more leads.

Audience Engagement

Writing emails and sales pages that speak directly to the needs of your target audience will increase their engagement with your brand.

Stronger Brand

You want more than single transactions — you want loyal customers! With persuasive, value-driven copy, you can build equity and help your customers prefer your brand.

Greater Impact

Professional copy that connects and converts allows you to stand out in the marketplace, reach more target markets, and have a greater impact with your brand.

Greater Sales Potential

The more sales you have, the more customers you'll put in your ecosystem. With more customers, you can get more feedback and more traction when you launch future products.

Discover the Truth Behind Every Sale

Behind every sale is the customer's desire for a specific result — their "transformation." The Transformation Copywriting course is built around the 5 Core Transformations — the key motivating factors behind every transaction. Not only will you understand what drives people to buy, but you'll also discover how to "speak their language" in a way that drives customer interest and gets results.

“Anna McKenzie is my go-to guide for marketing insights and copywriting. She’s helped me understand that selling is really about serving, marketing is about creating meaningful relationships, and being who I truly am is the best way to build my business. Not only that, working with Anna has led to tangible, measurable results and growth. Learning from her has truly been a turning point in my professional journey. I only wish I’d had the benefit of her brilliance sooner.”

- Holley Gerth, Wall Street Journal Bestselling Author and Life Coach

With Your Enrollment, You'll Also Receive...

A 64-Page Printable Workbook with Framework Summaries and Exercises

Your course comes with a complete workbook that you can print out and use to follow along with each lesson. It includes:

  • Summaries of key frameworks taught throughout the course
  • Exercises for certain lessons to help you practice your new copywriting skills
  • Fill-in-the-blank core concepts and room for extra note-taking as you watch each video
With Your Enrollment, You'll Also Receive...

Full Transcripts of All 30 Lessons

Along with your course content, you’ll receive the full transcripts of your 30 video lessons. That means you can: 

  • Reference all the examples, stories, and concepts explained in the videos 
  • Highlight and underline the principles and ideas that you want to remember
  • Read through the lessons and study them in environments where you aren’t able to watch (or re-watch) your videos


Start Learning How to Write Copy that Converts

One-Time Payment


Instant Access

  • 30 Copywriting Video Lessons (5 Modules)
  • Full Transcripts of Every Lesson
  • 64-Page Printable Workbook
  • Extra Prompts for Practicing Your Copywriting Skills

Who Would Benefit  Most from Taking This Course?

College Graduates

seeking to learn how to sell products online through copy

Freelance Writers

looking to expand their skills and client base


seeking to diversify their capabilities and increase their job opportunities

Bloggers & Business Owners

who want to sell their products and services on their own terms

Coaches & Consultants

building their platform and sales funnels

Career Changers

who are motivated to pivot from a different job to become sales copywriters

“Anna has been an invaluable resource and mentor in helping me become a professional freelance copywriter. She has the gifting and in-depth knowledge to address all kinds of copywriting questions with patience and clarity. She shares real-world advice and perspective in an honest, practical way that's easy to follow and understand. She's also great at addressing the ‘why’ behind copywriting principles and techniques so I can better hone my craft. With her help, I've already seen positive results (and repeat work) from my own writing clients, giving me confidence to build my own freelance business.  I wholeheartedly recommend Anna's copywriting course!”

- Bobby S.

What If You Could Write Copy Drives Action?

If you’re interested in selling products online, ask yourself this:

  • How would it feel to completely understand what customers want to know — and to naturally be able to write copy that engages and inspires them?

  •  What if you could convert more customers each time you go to market?

  • What if you knew how to promote products using proven formulas instead of guessing what to write?

Today, you can make an investment in your business that will yield benefits both now and in the future. Learn a copywriting skill set that will save you money and help you earn more at the same time! 

“This course is really powerful and super practical! Whether you're just starting out or already have a business, you'll find this course to be an amazing resource. Anna is helpful and extremely knowledgeable. And, most importantly, she truly cares about your success.”

 - Jim W.

Learn Copywriting One Step at a Time

I’ve made the video lessons short and sweet — just 5-10 minutes each — so you won’t get overwhelmed. You'll get the best results if you take notes and complete the simple exercises in your printable workbook.

You'll discover the Core Transformations that drive people to buy, how to use them in your writing, and how to use the frameworks that I use to drive sales — and keep customers coming back.  



“As I've worked my way through the Transformation Copywriting course, I've realized that copywriting entails much more than persuasive wording.  Anna's concrete examples have helped me understand that copywriting is about connecting, and about understanding both the business's mission and the ideal customer's desires.”

- Elizabeth H.

Enroll in Transformation Copywriting™