Learn to Write the Content Businesses Are Looking For

 The Content Writing Crash Course is a 6-lesson video series that will show you how to write a few key content staples that can be lucrative for your writing career.


What kind of writing do businesses want? What will they pay good money for?


You’ll want to find out if you’re interested in doing part-time or full-time writing work. You can even start your own writing business — but it won’t be easy if you don’t understand the market.  

The last thing you want to do is get out there as a writer and start scraping around, offering to write anything for any price. That’s not the path to profitability — and it could ruin your passion for writing.  

But if you understand the context of the market, what businesses need and why, you’ll be able to gain clients who will pay well. You can specialize in certain types of content or just master the key staples and set your prices. 

The Content Writing Crash course will give you a clear understanding of a few key staples, why companies need them, and how you can capitalize on writing opportunities in the market.

"As a copywriter for Michael Hyatt & Company, Anna did an excellent job of communicating our values and translating the key benefits of our products to our audience. Her sales copy was a vital component in numerous campaigns that accelerated our business growth and expanded our customer base."

- Michael Hyatt, New York Times and Wall Street Journal Bestselling Author

Learn How to Write High-Quality Web Content

I’m Anna McKenzie, and I’d like to help you build your writing career with content staples. 

I’m a professional copywriter, author, and the owner of CreativeDemand. I’ve written sales copy for New York Times and Wall Street Journal bestselling authors, worked with national and global brands, and helped business owners sell millions of dollars worth of products online.

I believe that there are more opportunities available for writers than ever before. You can make a decent living writing full-time using both copywriting and content writing skills. Whether you choose to specialize in one area or offer a variety of deliverables, I'd love to help you get started.

The Content Writing Crash Course will give you key insights (and templates) so you can start writing the kind of content businesses are looking for.

What You’ll Learn in the Content Writing Crash Course


In this 6-lesson video course, you’ll learn how lucrative content writing can be for you — and how to write a few staples that just about every business needs. You’ll also learn a simple way to leverage one-time projects into ongoing client work. Here’s what’s inside:

Lesson 1: The Main Uses of Content Writing

In the first video, you’ll discover how lucrative content writing can be for you. You’ll get context on the digital marketing industry and how content fits in. We’ll also discuss the use of AI tools and get a bird’s eye view of SEO content.

Lesson 2: How to Write Creative, Informative Blog Posts

In the second video, you’ll learn how to develop creative, informative blog posts, some rules of thumb, and how the purpose of a blog post will inform how you should write it. (This lesson includes two blog post templates you can customize).

Lesson 3: How to Write Well-Researched Web Articles

In the third video, you’ll find out how to write well-researched web articles. We’ll talk about what quality research looks like and the opportunities you have to specialize in certain industries that require regular, well-researched content.

Lesson 4: The Nuts & Bolts of Press Releases

In the fourth video, we’ll cover the nuts and bolts of the press release, a bread-and-butter content offering that you can write for all kinds of businesses (and purposes). (This lesson includes a press release template.)

Lesson 5: SEO Basics

In the fifth video, we’ll talk about SEO basics that you need to know when writing for the web, including key terms and what businesses may be focused on. We’ll also look at a tool that can help you if you choose to specialize in writing long-form SEO content.

Lesson 6: The Art of the Content Schedule

In the sixth video, you’ll discover the art of the content schedule — a way to coordinate content for your client that you can leverage become their preferred writer and make it easy to establish an ongoing workflow. 

Get Access to the Content Writing Crash Course

FREE as a Bonus


Included with Transformation Copywriting™

  • 6 Video Lessons
  • 2 Blog Post & Web Article Templates
  • A Press Release Template 
  • An Inside Look at an SEO Writing Assistant
  • A Content Schedule Template
  • 14-Day Money-Back Guarantee

Get All the Skills You Need to Succeed in Your Writing Career


If you want to get a job as a full-time writer or run your own writing business, I strongly recommend that you enroll in the Transformation Copywriting™ course. 

You’ll learn premium copywriting skills you can use to build your business and career. You’ll also receive The Content Writing Crash Course for FREE with your enrollment, in addition to other bonuses, such as…

  • The Writing Business Starter Kit, a 6-lesson video series that will teach you the logistics of starting a writing business, how to get clients, and how to build a brand that will drive referrals. 
  • The “Cut Through the Noise” Resume and Cover Letter Kit, which will give you the insights and templates you need to stand out to any employer with an opportunity you want. 
  • 47 Ways to Make Money as a Copywriter, a PDF which will give you a sense of what deliverables you can offer and what you can specialize in to make money as a writer.

… and more!

If you really want to get equipped to succeed as a full-time writer — especially if you’re just out of school or pivoting from a different career — Transformation Copywriting and all the bonuses that come with it can give you the resources and confidence you need.


“As a creative entrepreneur, I wanted to use my platform to help others build a life of impact and income. I teamed up with Anna to distill and clarify our messaging. Our influence and platform has grown every month in profit and impact.”

- Noah Elias, author, speaker, mentor, artist, founder of Noah Fine Art, Noah University, and NoahElias.net

30-Day Money Back Guarantee

I believe you’ll see the value in this course right away. But in the event that you aren’t completely satisfied, you can get a full refund in the first 30 days. I may ask you where you’re getting stuck, because I want to help you succeed. But if you feel like this course isn't right for you, you can absolutely get all your money back in the first month.

“Anna McKenzie is my go-to guide for marketing insights and copywriting. She’s helped me understand that selling is really about serving, marketing is about creating meaningful relationships, and being who I truly am is the best way to build my business. Not only that, working with Anna has led to tangible, measurable results and growth. Learning from her has truly been a turning point in my professional journey. I only wish I’d had the benefit of her brilliance sooner.”

- Holley Gerth, Wall Street Journal Bestselling Author and Life Coach

Start Learning How to Building Your Writing Career with Content Staples