Learn How to Start Your Own Writing Business

 The Writing Business Starter Kit is a 6-lesson video course that will show you how to start your own freelance writing business and get your first clients.


Can you really make a full-time living as a freelance writer?


You want to see how far writing can take you. Maybe it’s time to get out of the grind of a corporate job or turn hobby income into full-time income. But if you’ve never been a full-time writer before, will people really hire you?

The answer is yes. And the truth is that there’s more opportunity than ever to write for a living, regardless of what industry you’re coming from, if you’re just out of school, or whether you have vocational writing experience. You can even be your own boss.

But it’s worth knowing about the taxes, learning how to get clients, and figuring out how to structure your business before you take the leap. (Or, if you’ve just quit your job to be a writer, this is exactly what you need to get traction!) 

The Writing Business Starter Kit will show you how to get started, step by step, so that you can get your writing into gear, set up shop, and build your client base.

"As a copywriter for Michael Hyatt & Company, Anna did an excellent job of communicating our values and translating the key benefits of our products to our audience. Her sales copy was a vital component in numerous campaigns that accelerated our business growth and expanded our customer base."

- Michael Hyatt, New York Times and Wall Street Journal Bestselling Author

Learn How to Be Your Own Boss

I’m Anna McKenzie, and I’d like to help you learn how to run your own writing business. 

I’m a professional copywriter, author, and the owner of CreativeDemand. I’ve written sales copy for New York Times and Wall Street Journal bestselling authors, worked with national and global brands, and helped business owners sell millions of dollars worth of products online.

I believe that there are more opportunities available for writers than ever before. You can make a decent living writing full-time using both copywriting and content writing skills. Whether you choose to specialize in one area or offer a variety of deliverables, I'd love to help you get started.

The Writing Business Starter Kit will give you the nuts and bolts of how to create your brand, decide what to offer, get clear on taxes, and get your first clients.

What You’ll Learn in the Writing Business Starter Kit


This 6-lesson video course will help you get your arms around the important pieces of building a writing business. You’ll discover how to operate your business logistically and build a brand that will drive referrals. Here’s what’s inside:

Lesson 1: What Should Go in Your Portfolio?

 In the first video, you'll learn how to gather or create writing samples that will showcase your capabilities and help you land the kind of writing projects you want.

Lesson 2: Setting Up Your LLC

In the second video, you'll learn about the legal and logistical side of getting your writing business up and running. You'll discover the basics of organizing your finances, paying taxes, and keeping a pulse on your cashflow.  

Lesson 3: Building Your Brand

In the third video, you'll discover what to work on first in your business and best practices that will help you get referrals and become the preferred choice of your clients.

Lesson 4: Deciding on Pricing & Deliverables

In the fourth video, you'll learn about the two main options for charging for your work, the pros and cons of both, and the value of consolidating your offering.

Lesson 5: How to Get Your First Clients

In the fifth video, we'll discuss the the actions most likely to get you paying clients, how to reach out to people, and what to do when a client says "yes" to working with you. 

Lesson 6: How to Track Projects, Income & Expenses

In the sixth video, you will discover three recommended tools for structuring your work, hitting deadlines, and keeping your business profitable. 

Get Access to the Writing Business Starter Kit

FREE as a Bonus


Included with Transformation Copywriting™

  • 6 Video Lessons
  • A blank Independent Contractor’s Agreement
  • A Boilerplate Statement of Work (SOW) Agreement
  • A Sample Project Proposal
  • A Sample Flat Rate Pricing Menu
  • 14-Day Money-Back Guarantee

Get All the Skills You Need to Succeed in Your Writing Career


If you’ve never had a full-time writing job before, I strongly recommend that you enroll in the Transformation Copywriting™ course. 

You’ll learn premium copywriting skills you can use to build your business and career. You’ll also receive The Writing Business Starter Kit for FREE with your enrollment, in addition to other bonuses, such as…

  • The Content Writing Crash Course, a 6-lesson video course that will teach you how to write content staples like press releases, research articles, and informative, SEO-friendly blog posts (templates included!).
  • The “Cut Through the Noise” Resume and Cover Letter Kit, which will give you the insights and templates you need to stand out to any employer with an opportunity you want (if you’d like to take that route instead of running your own business, or prior to running your own business!).
  • 47 Ways to Make Money as a Copywriter, a PDF which will give you a sense of what deliverables you can offer and what you can specialize in to make money as a writer.

 … and more!

If you really want to get equipped to succeed in your writing business — especially if you’re just out of school or pivoting from a different career — Transformation Copywriting and all the bonuses that come with it can give you the resources and confidence you need.


“As a creative entrepreneur, I wanted to use my platform to help others build a life of impact and income. I teamed up with Anna to distill and clarify our messaging. Our influence and platform has grown every month in profit and impact.”

- Noah Elias, author, speaker, mentor, artist, founder of Noah Fine Art, Noah University, and NoahElias.net

30-Day Money Back Guarantee

I believe you’ll see the value in this course right away. But in the event that you aren’t completely satisfied, you can get a full refund in the first 30 days. I may ask you where you’re getting stuck, because I want to help you succeed. But if you feel like this course isn't right for you, you can absolutely get all your money back in the first month.

“Anna McKenzie is my go-to guide for marketing insights and copywriting. She’s helped me understand that selling is really about serving, marketing is about creating meaningful relationships, and being who I truly am is the best way to build my business. Not only that, working with Anna has led to tangible, measurable results and growth. Learning from her has truly been a turning point in my professional journey. I only wish I’d had the benefit of her brilliance sooner.”

- Holley Gerth, Wall Street Journal Bestselling Author and Life Coach

Start Learning How to Run Your Own Writing Business Today!