Books. Brands. Copywriting. Commerce.

Driving transformation through creativity.




I'm Anna McKenzie

In addition to being the owner of CreativeDemand, I'm an author, professional copywriter, creative entrepreneur, and person of faith who loves driving transformation through creative work.

With nearly 15 years of experience in digital marketing, I've written copy for New York Times and Wall Street Journal bestselling authors, worked with national and global brands, and helped business owners sell millions of dollars worth of products online.

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Course Catalog

The Storytelling & Sales Kit

The 3 videos & 3 email templates in this kit will help you:

  • Easily tell your story and position yourself effectively to your audience using a simple 3-part formula.

  • Create genuine interest in your content with two critical principles and prepare your audience for your offer.

  • Make a softball, low barrier offer that's easy to accept based on the valuable content you've provided already.


The Resume & Cover Letter Kit

This kit will give you straightforward instructions and easy-to-use templates to help you market your skill set to potential employers. It includes:

  • A 16-page PDF about organizing and editing your resume and writing a cover letter that will get attention.  
  • Two easy-to-customize templates (resume & cover letter)
  • An explainer for the cover letter template, which has been tested with employers and has helped people get interviews.  

The Writing Business Starter Kit

This 6-lesson video course will show you how to start your own freelance writing business and get your first clients. You'll learn:

  • How to set up your LLC and navigate your taxes
  • How to decide on pricing and deliverables
  • How to build your portfolio and get your first clients

It also includes:

  • A blank Independent Contractor’s Agreement
  • A Boilerplate Statement of Work (SOW) Agreement
  • A Sample Project Proposal
  • A Sample Flat Rate Pricing Menu

Content Writing Crash Course

This course will give you a clear understanding of a few key content staples, why companies need them, and how you can capitalize on writing opportunities in the market. It includes tutorials on:

  • An AI Writing Assistant for SEO
  • Press Releases
  • SEO Basics
  • Creative, Informative Blog Posts
  • Well-Researched Web Articles
  • Creating a Content Schedule

It also includes:

  • 2 Blog Post & Web Article Templates
  • A Press Release Template
  • A Content Schedule Template

Conversion Boosters

This course will help you optimize your copywriting and sales skills! You'll learn:

  • How to naturally create a sense of urgency
  • The psychology of pricing, odd numbers, and weird CTAs
  • Prioritizing clickthroughs
  • How to ensure your message sticks in your customer's mind
  • 5 keys to an attractive offer

Portfolio Projects

Use these prompts to create sample deliverables for clients so that you can get hired for freelance writing jobs! This PDF includes:

  • 5 unique assignment prompts
  • A variety of deliverables to test your copywriting skills
  • An opportunity to see what kind of work you like to do
  • The ability to create samples you can show clients in order to get hired

Transformation Copywriting™

Learn High-Impact Copywriting for an Affordable Price!

Transformation Copywriting™ is a 30-lesson copywriting course that will teach you how to write value-driven copy that sells. If you're a writer who wants to become a career copywriter or a small business owner who wants to learn how to sell your products and services online, this is for you!

You'll receive:

  • 30 Video Lessons
  • 30 Transcripts of Video Lessons [PDF]
  • 64-page Printable Workbook with core concepts, summaries of key frameworks, templates of copywriting staples, and exercises to complete


My job is to help build other people's brands. I also have some of my own!

The Future Is Seaweed

Launched in 2022, Seaweed for the People™ is a business dedicated to raising the nutrient profile of the American diet through seaweed products. Find out how easy it is to enjoy the health benefits of seaweed on a daily basis!

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For the Wild Things

The Jungaloo brand is for kids who love endangered animals and want to see them thrive. Jungaloo sells colorful backpacks, lunchboxes and tote bags to raise awareness for animal conservation. 

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Build Your Own Brand

My book, Mission, Market, Message, is a highly practical guide to creating and promoting your own brand, from developing a dynamic mission to crafting compelling copy.

"The strategies in this book catapulted our business profits and impacted the people we serve.” - Noah Elias, Author, Speaker, Mentor, & Artist

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What People Are Saying

“As a creative entrepreneur, I wanted to use my platform to help others build a life of impact and income. I teamed up with Anna to distill and clarify our messaging. Our influence and platform has grown every month in profit and impact.”

- Noah Elias

Author, speaker, mentor, artist, founder of Noah Fine Art, Noah University, and

"As a copywriter for Michael Hyatt & Company, Anna did an excellent job of communicating our values and translating the key benefits of our products to our audience. Her sales copy was a vital component in numerous campaigns that accelerated our business growth and expanded our customer base."

- Michael Hyatt

New York Times and Wall Street Journal Bestselling Author

"Anna McKenzie is my go-to guide for marketing insights and copywriting. She’s helped me understand that selling is really about serving, marketing is about creating meaningful relationships, and being who I truly am is the best way to build my business. Learning from her has truly been a turning point in my professional journey.”

- Holley Gerth

Wall Street Journal Bestselling Author & Life Coach

Anna has a deep level of expertise in content and copywriting. She's been able to create high-value pieces for us and communicate to our target audience in a way that has really served the goals of our business."

- Maggie Ring

Lead/Demand Generation and Digital Marketing Director at SpecialtyCare

"Anna knows how to provide copy that drives action, which is a big deal when you run regular, large-scale promotions like we do. She understands our brands and has a passion for what we're doing."

- Justin Trapp

Founder of Ministry Pass and Co-Founder of Sermonary

"After working with Anna for over a decade, I have always been impressed by her professional and genuine approach to providing a cohesive marketing strategy. She is true to herself, honest with her message, and a standout leader in the marketing field."

- Cherie Carter

VP of Digital Marketing at The Meadows Behavioral Healthcare

"At Explainify, we're always looking for creative ways to serve and reach our customers. Anna has provided helpful insights, impactful copy, and optimization solutions for us whenever we've worked with her. Plus, she’s just a really great human to work with.”

- Eric Hinson

CEO and Owner of Explainify

"Anna's approach is thoughtful, mature and disciplined without being dull and repetitive. She is able to translate her experience into actionable and contemporary work which allows fans of her work to explore their creative process and innovate their content approach."

- Lee Pepper

Former CIO and CMO at The Meadows Behavioral Healthcare

"The amount of knowledge Anna brings to any project put before her is staggering, and it is always put on display with the final product. Drawing from over a decade of content creation and custom copywriting, there was nothing that Anna couldn’t do.”

- Chandler Elmore

SEO/SEM Digital Marketing Professional

“Anna has experience with all kinds of content and copy. Whenever I have worked with her, she has always been collaborative, creative, and incredibly patient. When Anna is involved, you can be confident that your copy will turn out precise and true to your brand. If you want innovative, original marketing content, don’t look any further!”

- Jenny Decker


“Working with Anna has been awesome! She's an incredible copywriter and is really versatile, having served several different clients for Branches. Each time, she's been able to get a feel for the client's unique brand and mission and write a compelling message to their intended audience."

- Jesse Lane

Owner of Branches Mission Lab

“Anna is an absolute joy to work with! Whenever we crossed paths, I was impressed with Anna’s ability to keep a light attitude under pressure, make people laugh, and still produce some of the most effective marketing copy I’ve ever read. Anna is a phenomenal copywriter, and a phenomenal person.”

- John Meese

Entrepreneur, Author, & Former Dean of Platform University

From the Blog

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