The Blog
Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.
Chobani's Identity Crisis (and What Saved Their Business)
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If you’re a fan of Greek yogurt, you’ve heard of Chobani.
Though Chobani wasn’t the first company to bring Greek yogurt to American shelves, they are arguably responsible for its...
That Time Patagonia Basically Said “Don’t Buy From Us” (and Revenue Increased by 30%)
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In 2011, Patagonia ran a now-famous ad with the headline: “Don’t Buy This Jacket.”
It featured the image of a beautiful black fleece jacket, one of Patagonia’s bestsellers.
...
How a Tire Company Changed the Restaurant Business Forever
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Around the world, a Michelin star is known as one of the most prestigious honors that can be awarded to a restaurant.
The Michelin Guide, which has existed for over a century, ranks the...