The  Blog

Discover creative marketing strategies and time-tested principles that can help you write better copy and grow your business.

 
Sales Funnel Essentials: What Do You Need?

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today talking about sales funnel essentials: what do you need to create one? To answer that, I’m going...

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How to Sell If You Hate Selling

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to sell if you hate selling. 

If you’re selling your own...

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What Should You Include on a Sales Page?

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re asking the question, “What should you include on a sales page?” 

To answer...

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The Power of Telling Your Customer What’s at Stake

What comes to your mind when you think of an infomercial?

You might see a person in black and white, struggling with a particular task or appliance, making a dramatic expression of frustration. The...

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“Is This for Me?”: Helping Customers Self-Qualify

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to help customers self-qualify for products and services. Here’s how...

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How to Package Your Offer for Customers: Two Techniques

So you’ve got something to sell, and you’re ready to go to market. To refine and package your offer for customers, you need to use the copywriter’s “cut" and "frame”...

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Sales Page Techniques: Create a Map from A to B for Your Customer

Imagine that you’re playing a game of flag football with friends. Your team is behind, and the clock is ticking down.

The ball is snapped; within seconds, it’s handed off to you.

You...

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Lead with What Your Customer Wants Most: How to Use the Desire Chain

One company that wants to make my day better, every single day, no matter what, is Chick-fil-A.

Chick-fil-A recognizes that they sell Connection. Founder Truett Cathy once said, “We should be...

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The 5 Core Transformations: Understanding What Your Customers Really Want

You might say you’re selling…

  • Physical products
  • Digital products
  • Software as a service (SaaS)
  • Client services

… and you would be wrong.

These are the 5 Core Transformations,...

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How to Make Your Copy Magnetic, Part 2: Movement

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to make your copy magnetic. This tip is part two, which is about using the...

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How to Make Your Copy Magnetic, Part 1: Mystery

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about how to make your copy magnetic. This tip is part one, which is about using ...

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3 Ways to Help Customers Decide to Buy: #3 - Make It Matter

Welcome to CreativeDemand Copywriting Tips, I’m Anna, a professional copywriter. Today we’re talking about three ways to help customers decide to buy, and this video is about number...

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